Dove's Brand Identity - Visual and Verbal language
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important.
Dove is a Unilever-owned personal care brand from the United Kingdom. Their brand purpose is about improving the confidence of girls around the world. This is a company that has recognized and is fighting back against the omnipresent power of low self - esteem for women.
Dove is a Unilever-owned personal care brand from the United Kingdom. Their brand purpose is about improving the confidence of girls around the world. This is a company that has recognized and is fighting back against the omnipresent power of low self - esteem for women.
Product: The Dove
brand founder by lever brothers in 1957, when the brand first began they sold
beauty bar soaps, they have since expanded to produce a wide range of personal
care products in the following beauty care categories:
- Washing and Bathing
- Skin Care
- Antiperspirant Deodorants
- Hair Care
- Dove Collections
Symbol: The Dove
logo comprises of a delicate dove symbol, which being an emblem of peace, love,
gentleness and purity, compliments the brand's products very well in return
increasing its value. Dove’s bars of
soap took on a unique, curved shape sculptured to fit the hand. Dove;s packaging features a simple and
elegant coloring surrounding the iconic Dove bird logo. Dove states “beauty is a source of confidence” and that “Beauty is not defined by shape, size or color – it’s feeling like the best version of yourself.”
Organization: by
integrating positive personality traits into nearly all of their marketing communications.
Dove has effectively portrayed themselves as a brand who truly cares. Dove’s
success is, of course, driven in large part by a business strategy that
involved brand extensions, product innovation and geographic expansion. A
remarkable business strategy was simply amplified by the energetic brand with
its higher purpose and clear value proposals supported by branded innovations. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience.
Person:
Dove has found a way to relate to the inner thoughts and feelings of its
consumers. Dove promoting effort dependent on the center understanding that
most ladies think little of their actual beauty. Dove’s real beauty campaign
got to the core of a target’s outlook and feelings, in addition to
understanding their behavior, and then creating something that is so inherently
relevant and authentic is to be commended.
Dove has worked hard to connect its brand image to social ideals. Thanks to a decade of “Real Beauty” campaigns, the personal-care products company has successfully associated itself with the goal of positive body image
While Dove has always been a brand that targets women and girls of all ages, recent efforts have been made to promote awareness of their men's care products line.
(source: https://www.youtube.com/watch?v=wpM499XhMJQ)
While Dove has always been a brand that targets women and girls of all ages, recent efforts have been made to promote awareness of their men's care products line.
Dove was well aware of the male client's evolution. The
men's product market is expanding rapidly, and the idea of a product designed
to "take care" of men has been accepted much more than it would have
been decades ago.
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