Brand Management

With the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranked as a top 10 global brand.  Brand Story: Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. Samsung was founded by Lee Byung-chul in 1938 as a trading company. According to Samsung's founder, the meaning of the Korean hanja word Samsung is "tri-star" or "three stars". The word "three" represents something "big, numerous and powerful".  I t took Samsung a lot of effort and millions of dollars to   re-position themselves and reach a level that they are today. Purpose: Web resource: https://www.samsung.com/latin_en/aboutsamsung/vision/vision2020/ Brand Symbols: The elliptical shape of the logo symbolizes the world moving through space, conveying a distinctive image of innovation and change. The first letter, "S", and the last letter

A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important.  Dove is a Unilever-owned personal care brand from the United Kingdom. Their brand purpose is about improving the confidence of girls around the world. This is a company that has recognized and is fighting back against the omnipresent power of low self - esteem for women. Product : The Dove brand founder by lever brothers in 1957, when the brand first began they sold beauty bar soaps, they have since expanded to produce a wide range of personal care products in the following beauty care categories:          Washing and Bathing           Skin Care           Antiperspirant Deodorants           Hair Care           Dove Collections Symbol: The Dove logo comprises of a delicate dove symbol, which being an emblem of peace, love, gentleness and purity, compliments the brand's products very well in return increasing its value.   Dove