Brand Management

Growth strategies are important because they keep your company working towards goals that go beyond what's happening in the market today. They keep both leaders and employees focused and aligned, and they compel you to think long-term. It is startling as to how many people have the best ideas yet don’t know how to get them heard. When thinking about extraordinary, classy and quality chocolate. The brand that pops up in mind for majority of the population is Lindt. I have previously written a blog around the Lindt brand itself and from previous research it is well known how top of the range the brand is. Imagine Lindt stores adding desserts like cakes and biscuits to the brand's range of products offered. This would be a brand growth strategy, whereby they would leverage their existing good name and positive associations. Their brand is also visually appealing, and invokes feelings relaxation, a deserving and meaningful treat.   Most of us are aware that Lindt pr

Brand reputation are the ideas and emotions that customers associate with a brand. It is the result of everything that a brand does including branding, promotion, pricing, product development, public relations, customer service and operations. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services. Volkswagen AG known internationally as the Volkswagen Group, is a German multinational automotive manufacturing company.  In 2016, it was the world's largest automaker by sales, overtaking Toyota and keeping this title in 2017 and 2018, selling 10.8 million vehicles. It has maintained the largest market share in Europe for over two decades. It ranked seventh in the 2018 Fortune Global 500 list of the world's largest companies. Making it the first non-German marque of the company, and acquired control of Škoda in 1994, of Bentley, Lamborghini and Bugatti in 1998, Scania in 2008 and of Ducati, MAN and Porsche in 20

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximum extreme correspondences sway Product  Toyota provides their customers with both tangible and intangible products ranging from cars to warranties. A product of high quality is usually self-marketed, and this is what makes Toyota vehicles so desirable. They have nineteen car models, which are further broken down into different categories: Passenger comprising of small, medium size, and large vehicles.  SUVs & 4WD Hybrid Commercial  Toyota also offers vehicle parts. As far as the intangible parts are considered, they offer financial services, warranties, road assistance, car services and extended warranties.  Place  Toyota alw

A strong brand is the most important capital of any consumer goods business. It creates confidence and is associated by consumers with a number of tangible, emotional, and characteristic aspects. Brand management and communication of product values are therefore among the most important tasks of the business management. Lindt & Sprungli AG Company was started in the 19th century in an old town of Zurich by two confectioners, David Sprüngli-Schwarz and his son Rudolf Sprüngli-Ammann. After two years they decided to do something new and came up with the idea of making solid bars. Up to then most people knew chocolate only as a drink. The past 160 years, Lindt has been a producer of premium chocolate and mastered making gourmet chocolates. More than ever before a unique experience of the brand and product profile determines lasting success on the market. The task of the marketing department is to convey the unique nature and added value of the products to the consumer in